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Rebecca Dabalos & Rowelyn Bachoco

AdU’s Communication Department Opens its Arms to New Professors


Layout by Elaine Tercero

The Adamson University’s Communication Department is jubilant to welcome superb educators as its family gets bigger with the addition of new professors, Mr. Mark Fernando, and Ms. Lovely Bernardo— and they are here to be the catalyst of the COMMunity and spice things up for a change.

Mr. Mark Diyco Fernando is a Communication graduate from the Polytechnic University of the Philippines. This proves his track of flexibility and invaluable service of being a communicator. His credentials speak of his experience as he described the real situation of press freedom considering the qualification stepping both platform media and government.

He believes that “the media is powerful because it is the check and balance of society.”

“Nakukulangan ako,” he says as he observes the young communicators and finds out some alarming scenarios that need to be addressed. According to him, He can’t merely see the difference between a normal person and a student communicator since we have all the freedom to express ourselves and our opinions whether you are a communicator or not.

“Well, in fact, it is the responsibility of a communicator to maintain his\her opinion, maintain a stand on certain issues…” He also added that we’re already missing out on communicators who are highly opinionated and can stand with their own sentiments.

This will be his big challenge for fledgling communicators. He added, “It is our job to read and collect the information you will need because you don’t know when to use it or not.”

His advice for every aspiring journalist and young, spry communicators on how to defend press freedom is the fact that we should be reminded that we write for the people. “As long as we are reminded that press freedom is a tool to protect the rights of the human.”

On the other hand, returning as a professor in Adamson and bringing the love to the Communication Department is Ms. Lovely Bernardo, or Ms. Love, who is currently handling Drama, Music, and Risk Disaster Communication classes for Communication students.

Armed with her striking blonde hair and confident gait, she aims to up the standards of the department and provide her students with a fruitful education they will cherish for life.

As an alumna of the university, she is no stranger to the hardships and pleasure that comes with being a

Communication student, even recounting personal anecdotes from her days as a competitive student, such as falling in love with the production side of the course, and doing good in her studies.

According to her, the transition from being a klasmeyt to a ma’am was not hard because even as a student, she has always held and brought a sense of maturity and professionalism to the room, something that she takes pride of and wants her students, whom she lovingly calls “kids”, to emulate.

With the policy of enforcing tough love on her kids, her very end goal as a professor is to have her students leave the university filled with experience and knowledge to prepare them for the real world. She notes that her students are good as they are, but could be better, which just goes to show her dedication and devotion to raising her students' standards and raising them to be idealistic poster children of the Communication department.

With two new professors added to the roster of the department’s qualified practitioners, both of whom clearly have goals they want to maintain and achieve throughout their stay in the university, it is of no doubt that the future of Communication student’s education is in good hands.


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